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The Cure For Brand Blindness

The Cure For Brand Blindness
By Michael Bayouth on Mar 16, 2017 at 09:47 PM

Let's say a Firewood Company comes to me for rebranding. The guy says, Michael, we'd really like you to redesign our logo. To which I respond, Fantastic, what's the name of your firewood company? He says, Waterlogs.

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Logos are about recognition ~ Brands are about feelings

Logos are about recognition ~ Brands are about feelings
By Kim Klein on Feb 14, 2017 at 10:20 PM

Designing a logo is the fun part of creating a business brand. But before you pick out your company name, the design, the colors and font, you need to ask yourself; is your logo speaking to your customers or is it simply a design that you thought looked clever, trendy, or artistic? Logos are much more than an art project.

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Boom, Boom, Out Go The Lights

By Michael Bayouth on Jan 23, 2017 at 04:02 PM

Some great observational copywriting from Kim Klein for one of our entertainment clients.

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"The Santa Clause"

By Michael Bayouth on Jan 20, 2017 at 02:56 PM

Still trending after all these years!

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Rebranding The Creekside Inn

Rebranding The Creekside Inn
By Michael Bayouth on Jan 20, 2017 at 02:30 PM

Proud to be part of the new facelift for The Creekside Inn!

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Being Relevant

Being Relevant
By Michael Bayouth on Dec 21, 2016 at 07:25 PM

Discover how much of an impact branding had on these college students!

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